There are a variety of web-based platforms currently available that enable the authoring of rich media entirely within the web browser, including Kaltura, the Aviary suite, and Xtranormal. These tools enable students to express themselves creatively, wherever they want to work, without the need for expensive software, and with the security that comes from their data being stored in the cloud. In this presentation, we will discuss the pro's and con's of these tools, and take an in-depth look at Penn State's Kaltura implementation. We will also engage the audience in helping to envision how these tools can be used at Penn State.